Over the last 18 months, we have moved in a new direction with our faculty outreach via a liaison program. This liaison-driven outreach includes instruction marketing and redesign. The outcomes of this program include increased collaboration, increased instruction requests, as well as more meaningful faculty input on collection development/management. As with any endeavor, we have dealt with our share of challenges such as meeting faculty needs rather than traditional or assumed expectations, earning trust to deepen value of collaboration, and learning to sell our value beyond database mechanics. We would like to share (via a poster session) how we are using a variety of “hooks” to market what we can do with a variety of different audiences.
